About

Structured discovery.
Decisions grounded in context.

I'm a Senior Product Manager with 4+ years at Itaú Unibanco leading high-scale digital products — from communication platforms serving millions of users to regulated financial operations within one of Brazil's largest banking ecosystems.

I was the founding PM behind the Collateral Unlock initiative — a financial product built from zero involving operational processes, business rules, roadmap structure and cross-functional execution in a highly regulated environment.

Later, I led the Contracting workstream within the same ecosystem and joined the Messaging Hub platform, where I operated customer communication infrastructure across multiple banking segments inside the One Itaú strategy.

My profile naturally bridges platform product management and business product leadership. I combine structured discovery, operational rigor, systems thinking and strategic communication to drive scalable execution in high-complexity environments.

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0→1 Product Foundation

Built operational processes, product rules, roadmap structure and team alignment for a regulated financial product built from scratch.

📊

Data-informed with context

SQL, Power BI, experimentation frameworks, Likert analysis and operational metrics used to support decisions — without losing customer and business context.

🔗

Platform + Business

Experience leading both platform infrastructure and regulated financial products — operating naturally across technology, operations and business strategy.

Intentional growth

The gap I closed.

In 2021, my first formal review at Itaú identified clear development areas: analytical capacity, agile methodology, discovery and business acumen.

Four years later, those exact skills became some of my strongest ones — documented through:

  • 40+ peer evaluations
  • platform products operating at scale
  • a regulated financial product built from scratch
  • operational systems impacting millions of users

I don't just identify gaps. I close them.

Journey

  • 2019–2021
    Skore (Internship) + PUC-SP
  • 2021
    Itaú Trainee Program — Top 39 among 87k applicants · iCarros (PM)
  • 2022–2024
    Messaging Hub · Notifications & Preferences · One Itaú · IDL
  • 2024
    Receipts Migration · iti → Superapp
  • 2024–2025
    Collateral · Unlock (Founding Squad) · Contracting
  • 2025–
    AI Personal Projects · Reflexa (Lovable + Claude)